African Trails Expeditions was founded in 2019 by Martin, a professional safari guide and hospitality specialist whose relationship with East Africa's wilderness stretches back more than two decades. Before the company existed, there were years in the bush — leading guests through the Maasai Mara at dawn, tracking leopard through Tsavo's volcanic landscape, watching first-time visitors fall entirely silent at the sight of the Great Migration. That intimacy with Africa shaped everything.
Martin's vision was straightforward but uncompromising: to offer the kind of bespoke luxury safari that large operators simply cannot deliver. The kind where your guide knows not just the park, but the specific pride of lions that moves through the northern sector each dry season. Where accommodation is chosen not from a catalogue but from years of personal experience staying in, evaluating, and building relationships with the finest camps and lodges across Kenya, Tanzania, Uganda, Rwanda, Namibia, and Zanzibar.
What began as a boutique operation has earned recognition from the world's most trusted travel platforms — receiving TripAdvisor's Travellers' Choice Award in both 2023 and 2025 — yet our approach has never changed. Every safari we craft is a single, considered piece of work. One family. One vision. One journey that fits precisely who you are and what moves you.
We are a small team by deliberate choice. In a world of automated itineraries and call-centre consultations, we believe the finest East African safari still begins with a real conversation — and ends with a guest who returns.
